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CapabilitiesYou can count on the maximum income at the lowest cost when you work with TrueSense. Here's why.Innovative Listening StrategiesEveryone talks about listening to donors. But TrueSense is doing it, and the results are astounding. Annual value of middle donors up a full 20%. Retention to 92%. Annual value of high-dollar donors up an incredible 12%. Their retention up 13%. Imagine turning up the volume like this for your organization. Analytics, Strategy, and Growth PlanningOur analytical model does more than just look at numbers. It reveals trends and examines key metrics of performance within each of six donor lifecycle categories. With this model, we can study donor movement within categories and from one category to another, and react with targeted messaging. Our model also creates growth projections to ensure that your nonprofit has a stable future. We can set up and play out countless scenarios by changing key variables like acquisition, retention, reactivation, and more. Providing rich information for course correction, goal setting, and long-term planning — all essential for your growth. On-Point, Compelling CreativeYour creative determines what your donors see, think, and feel about your organization. So it has to be right — the right look, the right appeal, the right voice. Not only attention-getting, but relevant. Otherwise, it's just noise to donors. That's why TrueSense creative always reflects your brand — and why it features a clear, meaningful offer as well as compelling, heartfelt, emotional content. Not just hitting donors over the head with "the need," but creating a connection with their lives, their dreams, and their values. Experience with Chapter-based NonprofitsAlong with our national accounts, we also know how to make fundraising sing for chapter-based nonprofits. It takes strategies and creative that adapt to different markets nationwide, as well as amazing economies to keep costs low. Our partnership with The Salvation Army of more than 45 years proves it. Integrated Multichannel MarketingMail, internet, email, telephone, billboards, newspaper advertising — all media channels are available to you when you work with TrueSense Marketing. And when they're orchestrated to deliver one voice and one message, you'll see gains in income and loyalty. For example, for one client, we crafted a custom, multichannel campaign that increased revenue by 20 percent. Lower CostsFrom fundraising strategy, to creative, to data analytics, to printing, lettershop, and logistics, TrueSense Marketing is a full-service fundraising partner. And because our capabilities are under one roof, they work together. Which means surprising, industry-leading economies of scale that lower your cost of fundraising. In fact, when you partner with TrueSense, your costs will be 15% lower on average than any other fundraising agency. So you spend less on fundraising, more on furthering your mission. Let's Talk FundraisingContact Shawn Reed at 724.371.3477 or Shawn.Reed@TrueSense.com; or Jeff Nickel at 626.616.3295 or Jeff.Nickel@TrueSense.com. |
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